Digitally Native Brand Goes Brick & Mortar

Lee and Associates - Charleston, SC | Digitally Native Brand Goes Brick & Mortar


  • 494 King Street, Charleston, SC
  • High-Street Retail
  • ± 2,258 SF Lease
  • Tenant Representation
  • Client: Sewing Down South

Contact Information

Justin Ross
Vice President

The Challenge

  • Decision to open Sewing Down South’s first brick and mortar location caused hesitation on both sides for a new business .
  • Due to the owner’s significant social media presence, we had to find a location that would allow the business to host events, and have enough storage to keep product on the shelves for big events/sales days.
  • Negotiating a flexible rent term for a new business.
  • And of course, navigating the COVID headwinds has been a tough proposition for all retail businesses over the past 18 months.

Our Approach

As a former retail operator, Justin was in-tune with what the client was searching for and what their critical considerations were. He eased the client’s concerns on opening their inaugural physical location in the midst of the pandemic by presenting market insight surrounding the rebound of retail, specifically with a brand as strong as Sewing Down South. In addition, Justin had recent experience working with the landlord broker on thsi deal, and worked to come to terms on a deal that would benefit both parties.

The Outcome

The client was initially bullish on a different location, but Justin convinced them to check out a far better fit in his eyes: 494 King Street. The client fell in love with the space, and did not have to undergo significant upfits (the previous tenant was a home décor company).

Justin negotiated a great rate on the best block of the most renowned street for retail in the Southeast. This outcome gave Sewing Down South the confidence to spend the necessary funds on their buildout to create a beautiful store.

Contact Information

Justin Ross
Vice President


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