The U.S. retail real estate sector is staging a robust comeback in 2024, poised to become commercial real estate’s highest occupancy property type. Despite facing consumer debt headwinds, the fundamentals are improving – fueled by an expanding consumer base, pent-up demand for experiential retail, and disciplined development that is keeping vacancies
near historic lows.
The sector recorded over 1,000 more store openings than closures in 2023 as retailers raced to establish urban footprints and capitalize on resilient spending across categories like home improvement, auto sales, and dining out. This year, 36 of the 50 largest metro areas project retail inventory growth under 0.5%, driving positive absorption.
Continuing the narrative from the previous section, the national retail market is undergoing a significant transformation. While some struggling retailers (like Family Dollar and Macy’s) are downsizing by announcing store closures, others (like Target) are actively expanding their footprints. However, this is not necessarily contradictory behavior.
Retailers are strategically “rightsizing” their real estate portfolios—some are favoring smaller format urban locations to better reach population centers, while others are doubling down on larger suburban big-box stores. This rightsizing reflects an effort to provide greater convenience and an enhanced customer experience.
And when we take into account consumer spending patterns, the outlook is varied. Inflation has pinched household budgets, leading to reduced discretionary spending on non-essentials. However, spending on necessary goods and services as well as experiential categories like dining out have remained growth drivers.
Weighing these opposing forces, experts agree that nationwide store openings will outpace closures in 2024. The prevailing narrative is that, through strategic realignment around value, convenience and experiences, the retail industry is adaptively positioning itself for continued growth despite challenges on a national basis.
Charleston is telling a similar story, albeit a bit more optimistic. Inflation and consumer hesitancy to spend is having an effect on local Charleston retail, but the sustained population growth well above the national average swings the pendulum back into positive territory. We’re seeing above-average growth for well-located neighborhood shopping centers, strip centers, and standalone retail. The brightest spot in our market is our downtown High-Street corridor (King Street). We’ve seen a string of record breaking new leases along King Street as tourists and locals re-emerge with wallets open.
Here is a breakdown of our seven distinct submarkets from a retail perspective:
Address: 318 Brighton Park Blvd - Summerville, SC
Available: 8,460 SF
Asking Rate: $38.00/SF NNN
Developer: -
Delivered: Q4 2023
Address: Dorchester Road - North Charleston, SC
Available: 1,400 SF
Asking Rate: $34.00/SF NNN
Developer: Cameron Management
Delivery Date: Q4 2023
Notes: Restaurant outparcel space within Cedar Grove Shopping Center
Address: N. Hobson Street - North Charleston, SC
Available: 40,000 SF
Asking Rate: RFP
Leasing: Lee & Associates
Developer: Jamestown & Wecco Development
Delivery Date: Q2 2024
Address: 406 Sigma Drive - Summerville, SC
Available: 33,900 SF
Asking Rate: $35.00 - $45.00/SF NNN
Leasing: Bridge Commercial
Developer: Sharbell Properties
Delivery Date: Q2 2024
Address: 0 Foundation Street - Charleston, SC
Available: 8,000 SF
Asking Rate: $35.00/SF NNN
Leasing: Meyer Kapp
Developer: Vulcan Property Group
Delivery Date: Q2 2024
Address: North Main Street - Summerville, SC
Available: 6,800 SF
Asking Rate: $33.00/SF NNN
Leasing: Urban Core Realty
Developer: TBD
Delivery Date: Q3 2024
Address: 1198 Bees Ferry Road - Charleston, SC
Available: 5,167SF
Asking Rate: $39.00/SF NNN
Leasing: Adams Property Group
Developer: Hunt Club Properties
Delivery Date: Q3 2024
Address: Bees Ferry Road - Charleston, SC
Available: 9 Pad Sites - 12.09 AC Total
Asking Rate: TBD
Developer: TBD
Notes: Site is located on the corner of Bees Ferry and Proximity Drive
Address: West Ashley Circle - Charleston, SC
Available: 5 Pad Sites - 8.07 AC Total
Asking Rate: TBD
Developer: TBD
Construction Start: 2026
Address: Clements Ferry Road - Charleston, SC
Available: 61,240 SF
Asking Rate: RFP
Leasing: Lee & Associates
Developer: Lat Purser
Construction Start: 2025
Address: o Porchers Bluff Road - Mt. Pleasant, SC
Available: 10,000 SF
Asking Rate: TBD
Developer: TBD
Notes: 3 outparcel buildings at The Market at Oakland
Address: Maybank Highway - Johns Island, SC
Available: 75,574 SF
Asking Rate: $15.00 - $40.00/SF NNN
Leasing: Lee & Associates
Construction Start: 2026
Address: 121 Carolina Avenue - Goose Creek, SC
Available: 42,000 SF
Developer: TBD
Construction Start: TBD
Address: Berlin Myers Pkwy & Highway 78 - Summerville, SC
Available: 6 Pad Sites - 1-2 AC each
Asking Rate: TBD
Leasing: Lee & Associates
Notes: Part of larger Sawmill Mixed-Use Development near Downtown Summerville
Address: 3517 Maybank Highway - Johns Island, SC
Available: 14,000 SF
Asking Rate: $32.00 - $36.00/SF NNN
Developer: TBD
Construction Start: TBD
Address: Sigma Drive & Rose Drive - Summerville, SC
Available: 1.0 AC Pad Site
Asking Rate: $120,000/year (ground lease)
Developer: TBD
Notes: Adjacent to Carolina Alehouse in Nexton Village
Address: Highway 17 North - Mt. Pleasant, SC
Available: 4+ AC Total - Pad Sites
Asking Rate: TBD
Developer: TBD
Notes: Approved for 32,470 SF for new retail development
Address: 0 Essex Farms - Charleston, SC
Available: 10,000 SF For Lease - 2+ AC. For Sale
Asking Rate: TBD
Developer: TBD
Construction Start: TBD
Address: 102 President Street - Charleston, SC
Available: 4,047 SF
Asking Rate: $40.00 - $45.00/SF NNN
Developer: TBD
Estimated Delivery: Q3 2026
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