We are excited to unveil a major revamp of lee-charleston.com, including a new design, enhanced organization and functionality, room for high-quality content, and much more. Our goal with this project is to provide a beautiful user experience on a website that is packed with unique information. We partnered with THE DESIGN GROUP for this website redevelopment, and they clearly delivered a gem. They are professionals of the highest quality, and have made this long and complicated process an incredibly enjoyable and educational endeavor for our entire team. Now, let’s run through some of the highlights!

A New Digital Experience

Our entire website platform has been fully revamped to feature an aesthetically pleasing, Lee & Associates branded design and a more organized, intuitive user experience. The basics of what we do and how we do it is distilled seamlessly into common-sense sections, allowing users to explore our digital offering more efficiently. And it looks great—our global Lee & Associates brand is clearly communicated in every pixel.

Who We Are

We wanted to get our voice out there, let people know what we stand for, and put faces to names. No better way to do that than develop a shimmering new company video! For this task, we partnered with Camelot Creative (Tori Gugliemi) and Nick Cann Video (Nick Cann)—two outstanding Charleston-based creative professionals. They help us produce a company video that we can take pride in, and one that lets people know who we are and what we’re about.

Knowledge Hub

Providing free, HIGH-quality, consistent content is probably the best marketing tool any company can utilize. That’s why we are unveiling the KNOWLEDGE HUB section of our new website. 

We want people to bookmark this page and eagerly anticipate the pieces we create. Articles, videos, infographics, reports, and interactive maps are all possibilities.  Our goal is to turn complex material into easily digestible material, while uncovering trends and creating things that you want to consume.

Market Intelligence

As part of our MARKET INTELLIGENCE section, we’ve introduced a handful of new ways to get the latest data on our Office, Industrial, and Retail markets. We’ve created statistical infographics for each product type covering Total Inventory, Vacancy, Asking Rent, Sale Price Average, Net Absorption, and Under Construction. We’ll update those once per month. We are also keeping our popular Bi-Annual office and industrial deep dive reports (The Corner Office and Industrial In-Motion), along with our more refined quarterly market updates.

These are the major headlines, but there is so much more happening behind the scenes that we’re excited to bring to fruition. Bottom line: our revamped digital presence gives us a better platform to engage with our community, and we very much look forward to doing so. Stay tuned!

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