Lee & Associates Facilitates Sewing Down South’s Nashville Expansion

June 19, 2024 (NASHVILLE, TN) – Sewing Down South, the popular sewing lifestyle brand founded by Southern Charm and Bravo TV star Craig Conover, is expanding from Charleston, SC into Nashville, TN. The company has leased space in downtown Nashville for a new brick-and-mortar retail location selling its apparel and pillows.

Lee & Associates, one of the pre-eminent brokerage firms in the Southeast, represented Sewing Down South in securing the new Nashville lease. Justin Ross, James Bakker, and Guillermo Granier from the Lee & Associates Charleston office, and Miller Chandler and Lee Ann James from the Lee & Associates Nashville office brought the deal across the finish line.

“We were thrilled to work with Sewing Down South again as they grow their brand into new markets,” said Ross, Vice President at Lee & Associates. “Their expansion into Nashville is a testament to the success they’ve built through Craig’s vision and dedicated following.”

The new store will be located at the center of Nashville’s bustling 12South neighborhood.

“12South is one of the most walkable neighborhoods in Nashville, and has emerged as one of the hottest destinations in the city for shopping and dining,” said Ross.

“The half mile stretch on 12 Avenue South is full of restaurants and bars, coffee houses, bakeries, and boutiques featuring local designers and makers. Sewing Down South will be a great compliment to the dynamic retail scene at 12South.”

Ross and Lee & Associates previously assisted Conover in opening Sewing Down South’s first physical store location in Charleston at 494 King Street, along with a warehouse fulfillment deal in North Charleston. When opening the original Charleston retail location, there were hesitations about launching a new brick-and-mortar business in the middle of the pandemic. However, Lee & Associates was able to pinpoint and secure an excellent location that receives heavy foot traffic on King Street, and also accommodates frequent social media events.

“Navigating the retail landscape amid the pandemic recovery has been challenging, but Craig and his team have built an incredibly popular brand,” added Ross. “We’re confident their Nashville fans will embrace this new location.”

The Nashville storefront will feature the full line of Sewing Down South’s sewing-inspired apparel and home goods. More details on the grand opening will be announced soon.


Sewing Down South (SDS) is a sewing lifestyle brand and store founded in 2018 by Craig Conover, a star of the Bravo reality show Southern Charm. Conover’s passion for sewing pillows began after a breakup, and he started the business from his home sewing room with an assistant. The brand’s products are inspired by Conover’s life in Charleston and trips to the Bahamas, and include pillows, hats, totes, accessories, harnesses, collars, and leashes. SDS also has a collegiate collection and an organic adult sleeping collection.


Lee & Associates Charleston is a comprehensive Charleston, SC commercial real estate firm serving a select clientele with extensive expertise in Office, Retail and Industrial real estate, the most complete line of commercial real estate services; and decades of combined experience in the Charleston commercial real estate market. Lee & Associates provides brokerage, development and property management with a firm commitment to customer service. We get to know each client’s business and specific needs. And we meet those needs with discipline, integrity and a genuine commitment to success. In everything we do, Lee & Associates places “People First, Properties Second.” Learn more about how Lee & Associates can serve your real estate needs at www.lee-charleston.com

Contact Information

Justin Ross
Vice President

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